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Based on a study conducted by Nielsen, Cristiano Ronaldo and Lionel Messi are ranked in the top two most influential players in the 2022 World Cup .
Nielsen’s measurement is done by evaluating total followers, follower growth, engagement rates, and average brand value per post on Instagram.
The players under study are all expected to feature at the 2022 World Cup. As a result, Cristiano Ronaldo became the most influential figure.
His follower growth in the last year reached 48 percent. The Portuguese player has 480 million Instagram followers.
The value per upload on Ronaldo’s Instagram is also fantastic, which is US$3.6 million (Rp54 billion per post).
The second position is occupied by Lionel Messi, whose follower growth has reached 38 percent in the last year. The value per upload is 2.7 million dollars (Rp 40.5 billion).
Of course their presence will make FIFA happy to Qatar as the host of the 2022 World Cup. The existence of these stars, becomes a magnet for the audience to come and see them directly.
Here are the six most influential players at the 2022 World Cup based on their effects on Instagram. Without further ado, let’s take a look.
The first goalscorer in World Cup history, Lucien Laurent
At number six is Real Madrid striker Karim Benzema who has 58 million followers on Instagram. From his Instagram, this experienced striker earns 489,239 US dollars or around Rp. 7.3 billion per post.
Not only Benzema, actually France is also one of the favorite teams to win the title. This makes the match for Les Bleus interesting to watch.
Real Madrid striker Vinicius Junior celebrates victory over Al-Ain in the Club World Cup final at Zayed Sports City Stadium, Abu Dhabi,
Brazilian striker Vinicius Junior has the highest follower growth due to the effect of Real Madrid fans. In the past year, the increase in his followers on the Instagram platform has reached 90%.
Vinicius earns a lot of money every time he posts even though he has only 23 million followers. Once uploaded, you will get paid 685,120 US dollars or more than Rp. 10 billion.
French national team striker, Kylian Mbappe, failed to carry out his duties as a penalty taker against the Swiss national team
Kylian Mbappe is not only the biggest paid soccer player on Earth, but he can also make a lot of money from his posts on Instagram. Of the 72.5 million followers he has, Mbappe can earn around 1.2 million US dollars or around Rp. 18 billion in one upload.
Mbappe’s action with France will also be an attraction for football fans. Les Bleus are the defending champions as well as favorites to defend their title.
Brazil is the fourth country to qualify for the 2022 World Cup finals, following Denmark, Germany and host Qatar. This cannot be separated from Neymar Jr’s role as the Selecao’s mainstay striker.
Besides Vinicius Junior, Neymar Junior is an influential Brazilian player in the 2022 World Cup. He has 178 million followers on Instagram and can earn 1.2 million US dollars or around Rp. 18 billion per post.
Brazil match also became an attraction for spectators in Qatar. The deadly duo of Vinicius and Neymar can also make the Selecao win a sixth title at the 2022 World Cup.
Lionel Messi – La Pulga has been named the top scorer in the 2021
In second place is the name of Argentina captain, Lionel Messi, who has 360 million followers. Although in the twilight of his career, it has actually made the growth of his followers and income increase in the last year by 38%.
He received 2.6 million US dollars or more than Rp. 39 billion once uploaded on Instagram. Not only his followers on instagram, billions of people on Earth would want to see him in action again at the World Cup.
The first name is Cristiano Ronaldo. The 2022 World Cup will be his fifth edition with the Portugal national team. CR7 himself has collected 188 caps and 177 goals for the Seleccao. This year, Ronaldo is 37 years old and in four years he will be 41 years old. This makes this edition may be the last event for the star. In Qatar, Ronaldo et al joined in Group H with Uruguay, Ghana and South Korea.
Nielsen said Ronaldo was the most influential figure at the 2022 World Cup. He also experienced rapid growth in social media in the past year, namely 48%.
Ronaldo has 480 million followers on Instagram and can receive $3.6 million per upload. The number of Ronaldo’s followers, most of whom are fans, certainly exceeds Portugal’s population of less than 11 million in 2022.