Madison Sports Group | Madison Sports Group
home,page-template,page-template-full_width,page-template-full_width-php,page,page-id-14869,ajax_fade,page_not_loaded,,qode-title-hidden,qode-theme-ver-9.1.2,wpb-js-composer js-comp-ver-,vc_responsive

About Us

Madison Sports Group is a leading promoter of Cycling events. Headquartered in London, our team has extensive experience delivering some of the world’s largest major sports events, including the Olympic and Paralympic Games, the Commonwealth Games, numerous World Cups and the Tough Mudder mass participation series. We create and deliver world class events for athletes, participants and fans all around the World.


Madison Sports Group owns and operates track cycling events throughout Europe.
Invented in London in 1878, Six Day racing is the ultimate in track cycling meets entertainment: a fast moving evening of endurance and sprint racing against the backdrop of music, entertainment and a fantastic atmosphere.
The 2016-17 season saw events in London, Amsterdam, Berlin, Copenhagen and Mallorca.
The next Six Day event will be Six Day London taking place between 24-29 October 2017 with more events to be confirmed shortly.





Michael is the Executive Chairman of the Madison Sports Group and Managing Partner of Operating Capital Partners LLP, an investment firm that he founded in 2008. OCP invests primarily in private companies – both established and new – and currently has investments in over 25 companies. Prior to founding OCP, Michael oversaw Citigroup’s private equity operations in Europe as Managing Director–Europe for Citigroup Venture Capital from 1999 to 2008. He began his career in the London office of Goldman Sachs International after graduating as a Lauder Fellow with a dual masters MA and MBA degree from The Wharton School at The University of Pennsylvania in 1989.




James has been the driving force behind P1’s global expansion and commercialisation since joining the company as a consultant in February 2010, before becoming CEO in 2012. P1 is the world’s largest marine motorsport brand with offices in London, Florida, Mumbai and Kuala Lumpur. Under James’ stewardship P1 launched three new race series and promoted events in 14 countries across 3 continents including the recent world championships in Mumbai, which was broadcast live on ESPN in India and picked up by more than 150 countries worldwide. Prior to joining P1, James spent 10 years in the rugby world as Commercial Director of premiership rugby club London Irish and Eastwood Rugby Club, a premiership club in Sydney where James gained his Masters in Sports Management and Business degrees from the University of Technology, Sydney.




Adrian has worked in communications for nearly 20 years. After starting his career in the music industry, he worked for several PR agencies in London on high profile sport and consumer campaigns for the likes of O2, McDonalds, Reebok and Wickes. In 2007 Adrian joined the communication team at the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG).
In over five years at LOCOG, he launched and managed some of the biggest consumer campaigns in recent years, including the London 2012 logo, mascots and ticketing. During the Games, he headed up the News Desk – managing a team of paid staff and volunteers to run a 24 / 7 operation liaising with the 6000 accredited media.
Between 2014 and 2015, he was the interim Director of Communications for the British Olympic Association and is now a Director of Outside In Communications, as well as heading up the marketing and communications for Six Day Series.




Alastair joined Madison Sports Group in September 2015 as Head of Business Development. Prior to that Alastair was part of the Madison Sports Group Team on an internship basis, helping to convert the initial vision into a cohesive strategy and plan. During the internship, Alastair earned a BSc in International Business Administration from the Rotterdam School of Management faculty of the Erasmus University Rotterdam. Before going to University Alastair worked for the premium cycling travel company, La Fuga where he planned and executed a number of high service level cycling tours around Europe. Alastair moved to La Fuga after having competed as an Elite cyclist in France for four seasons.




Richard has over 12 years’ experience within the sporting industry. Prior to joining Madison Sports Group in October 2016, he worked in Manchester City’s London office as Senior Business Development Manager, driving commercial revenues through a variety of strategic channels. Previously, Richard has held senior positions in Australia at major rights holders, negotiating deals with global brands within Australian Rules Football, the Australian Grand Prix and the Melbourne Cup Carnival, among many others. Richard holds a double degree in Arts / Business (Marketing).




Patrick joined Madison Sports Group in June 2016 as Head of Sponsorship Sales. Prior to that, Patrick was part of Wasserman Media Group’s Consulting and Sales division, advising global rights holders on the development of sponsorship propositions and the sale of premium sponsorships, including the lead partnership for Wembley Stadium with EE. That followed over three years at Tottenham Hotspur FC where Patrick brokered a number of high profile partnerships, including Under Armour and Investec, and managed all incumbent partner relationships. Prior to Tottenham, Patrick began his career in the marketing division at Everton FC. Patrick holds a degree in Business Studies from The University of Liverpool.




Valts has been in the events from his early age. Started with musical and cultural events as a kid, moved to an early TV show for kids in teens and eventually became a part of a rock festival soon after starting University. For seven years working for a Radio SWH as the head of regional station, Valts started to dive into world of sports events. From an official track announcer at internation luge and skeleton events, to BMX and athletics. In 2007 he became the head of organising commitee of U16 European Championship Women in basketball and since than has been involved in basketball. Organising various basketball chanpionships untill 2010, when he joined FIBA (International Basketball Federation). For 6 years he was part of a team that developed the big change how European Basketball Championships are organised nowadays. Now he has joined Madison Sports Group to manage the operations in Germany.




Simon joined Madison Sports Group in August 2015 and has since led the delivery of each of our events, pulling together our many stakeholders and partners to create our award winning atmosphere. Simon competed as a cyclist in the Olympic Games in 1988 & 1992, and represented Great Britain at 10 consecutive World Championships. He has a lifetime of sporting experience and has held several senior management positions in the sporting, sports marketing and events industries.  At London 2012 Simon led the delivery of all cycling events in the Olympic and Paralympic Games. Simon built the London 2012 cycling team from its beginning, developing a vision that a whole team could unite around to help them in doing their jobs to Olympic standards. The UCI President acknowledges the success of the cycling team in London: “The London Games were definitely the best of modern times and cycling was definitely one of the highlights of those Games, for a variety of reasons which include the terrific job LOCOG did. In particular you and your team. You can be proud.”  The events were delivered across a total of 6 competition and 1 training venue, with a team of around 100 employed staff, 100 contractors and 2,000 volunteers. Previously Simon led British Cyclings Marketing, Communications & Commercial activity. He was also worked overseas as European Marketing and Sports Marketing Manager for California based Bell Sports / Giro. He also runs his own sports consultancy, sharing his unparalleled experience of sport and complex sporting projects with his clients.


Theresa Zabell

CEO Madison Sports Group Spain
Theresa is a two-time Olympic Champion in Sailing, having won gold at Barcelona and Atlanta Games and a five time World Champion. Her post-competing life has seen numerous roles in sport – including prominent roles in the Spanish Olympic Committee, Olympic bids and as a consultant for UNESCO. She now heads up Madison Sports Group’s Spanish efforts, spearheading the planning and delivery of the first Six Day Final which took place at the Palma Arena, Mallorca in March 2017.



Commercial Partnerships Sales Executive

JOB TITLE: Commercial Partnerships Sales Executive

REPORTS TO: Head of Sponsorship Sales / Head of Commercial Development

LOCATION: 21 Poland Street, London

DATE: June, 2017

Job purpose

The Commercial Partnerships Sales Executive will be responsible for the planning and execution of activities to develop sales of Commercial Partner packages for Six Day London and the Six Day Series in accordance with agreed business plans. The individual will have a clear brief to connect with local, regional, national and international markets to generate new revenues for Madison Sports Group.

Key responsibilities

Researching industry trends and new opportunities to facilitate introductions to prospective brands

Creating key new relationships with prospective brands

Securing long-term contracts with key clients to generate new business

General responsibilities

Compliance with Madison Sports Group policies

To undertake such other duties as may be reasonably expected

To maintain professional conduct at all times

Key relationships


Line Manager/s



Director of Marketing and Communications

Director of Operations

Other staff as required


Essential: Experience working in a sales environment either consumer or B2B sales. Pipeline management and a structured sales approach. Proven record of achieving and over achieving against sales targets.

Desirable: Experience and knowledge of sports and cycling specifically

Technical/work-based skills: 

Essential: Strong understanding of a structured sales approach. IT literate – MS office. Competent in the creation of structured sales presentations

Desirable: Previously used ALF and other database providers.

General skills and attributes: 

Essential: A good communicator, in all forms. High standard of personal appearance. Entrepreneurial approach to business. Ability to work under pressure. Proactive and tenacious approach to selling. Good time management.


Essential: Experience in a related sales industry / role. Sales background in either B2B or B2C.

To apply please send your CV to
Closing date – 31 July 2017


Madsion Sports Group_NEG_MONO small

21 Poland Street | London | W1F 8QG

+44 (0) 20 3598 8550


Website – terms and conditions of use Please read these terms and conditions carefully as they contain important information about your rights and obligations when using this website (the ‘Website’) and in particular clause 10.3 The Website is owned and operated by Madison Sports Group (‘we’/’us’/’our’), a limited company registered in England and Wales under company number: 08673315 having our registered office at Caxton House, Old Station Road, Loughton, Essex, IG10 4PE. Our VAT Number is: GB 185 0908 90. Our business address is 10 Triton Street, Regent’s Place, London, NW1 3BF. The term ‘you’ refers to the user or viewer of our Website. By browsing on or using the Website you are agreeing to comply with and be bound by these terms and conditions which, together with our privacy Privacy Policy,which sets out the terms on which we process any personal data we collect from you, or that you provide to us and our Cookie Policy which sets out information about the cookies on our Website governs our relationship with you regarding the use of our Website. If you do not agree to these terms and conditions of use, you must not use our site. Please check this page from time to time to take notice of any changes we made, as they are binding on you.1.Access1.1.You will be able to access parts of the Website without having to register any details with us. However, from time to time certain areas of this Website may be accessible only if you are a registered user. 1.2.You are responsible for making all arrangements necessary for you to have access to our Website. You are also responsible for ensuring that all persons who access our Website through your internet connection are aware of these terms, and that they comply with them. 1.3.We make reasonable efforts to ensure that this Website is available to view and use 24 hours a day throughout each year however, this is not guaranteed. The Website may be temporarily unavailable at any time because of: server or systems failure or other technical issues; reasons that are beyond our control; required updating, maintenance or repair. 1.4.Where possible we will try to give you advance warning of maintenance issues but shall not be obliged to do so. 2.Registering on this Website2.1.When registering on the Website you must choose a username and password. You are responsible for all actions taken under your chosen username and password. 2.2.By registering on the Website you undertake: 2.2.1.That all the details you provide to us for the purpose of registering on the Website are true, accurate, current and complete in all respects 2.2.2.You will notify us immediately of any changes to the information provided on registration 2.2.3.You are over 18 or if under 18 you have a parent or guardian’s permission to register with the Website in conjunction with and under their supervision 2.2.4.To only use the Website using your own username and password 2.2.5.To make every effort to keep your password safe 2.2.6.Not to disclose your password to anyone 2.2.7.To change your password immediately upon discovering that it has been compromised 2.2.8.To neither transfer or sell your username or password to anyone, nor permit, either directly or indirectly, anyone other than you to use them 2.3.You authorise us to transmit your name, address and other personal information supplied by you (included updated information) to obtain information from third parties about you, including, but not limited to, credit reports and so that we may authenticate your identity. Comment [m1]: Link to Privacy Policy Comment [m2]: Insert link to Cookie Policy embedded in the Privacy Policy.

3.Eligibility to purchase from the Website3.1.To be eligible to purchase the Goods and Services and use the Digital Content accessed on this Website and lawfully enter into and form contracts with us, you must: 3.1.1.Be 18 years of age or over 3.1.2.Be legally capable of entering into a binding contract 3.2.If you are under 18, you may only use the Website in conjunction with, and under the supervision of, a parent or guardian. If you do not qualify, you must not use our Website. 4.Intellectual property4.1.The content of the Website is protected by copyright (including design copyrights), trade marks, patent, database and other intellectual property rights and similar proprietary rights which include, (without limitation), all rights in materials, works, techniques, computer programs, source codes, data, technical information, trading business brand names, goodwill, service marks utility models, semi-conductor topography rights, the style or presentation of the goods or services, creations, inventions or improvements upon or additions to an invention, confidential information, know-how and any research effort relating to Madison Sports Group moral rights and any similar rights in any country (whether registered or unregistered and including applications for and the right to apply for them in any part of the world). 4.2.You acknowledge that the intellectual property rights in the material and content supplied as part of the Website shall remain with us or our licensors. 4.3.You may download or copy the content and other downloadable items displayed on the Website subject to the condition that the material may only be used for personal non-commercial purposes. Copying or storing the contents of the Website for other than personal use is expressly prohibited. 4.4.You may retrieve and display the content of the Website on a computer screen, store such content in electronic form on disk (but not any server or other storage device connected to a network) or print one copy of such content for your own personal, non-commercial use, provided you keep intact all and any copyright and proprietary notices. 4.5.You may not otherwise reproduce, modify, copy or distribute or use for commercial purposes any of the materials or content on the Website. 4.6.You acknowledge that any other use of the material and content of this Website is strictly prohibited and you agree not to (and agree not to assist or facilitate any third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works from such material and content. 4.7.No licence is granted to you to use any of our trade marks or those of our affiliated companies.4.7.[“SIX DAY”] is [UK registered] trade marks of [Madison Sports Group]. 5.Disclaimer5.1.It shall be your responsibility to ensure that any products, services or information available through the Website meet your specific requirements. 5.2.We will not be liable to you if the Website is unavailable at any time. 5.3.We attempt to ensure that the information available on the Website at any time is accurate. However, we do not guarantee the accuracy or completeness of material on this Website. We use all reasonable endeavours to correct errors and omissions as quickly as practicable after becoming aware or being notified of them. We make no commitment to ensure that such material is correct or up to date. 5.4.All drawings, images, descriptive matter and specifications on the Website are for the sole purpose of giving an approximate description for your general information only and should be used only as a guide. 5.5.Any prices and offers are only valid at the time they are published on the Website. 5.6.All prices and descriptions supersede all previous publications. 5.7.Every effort is made to keep information regarding stock availability on the Website up to date. However, we do not guarantee that this is the case, or that stock will always be available. 5.8.The Website is provided on an ‘as is’ and ‘as available’ basis without any representation or endorsement made and we make no warranties or guarantees, whether express or implied, statutory or otherwise (unless otherwise expressly stated in these terms and conditions or required by law) in relation to the information, materials, content or services found or offered on the Website for any particular purpose or any transaction

that may be conducted on or through the Website including but not limited to, implied warranties of non-infringement, compatibility, timeliness, performance, security, accuracy, condition or completeness, or any implied warranty arising from course of dealing or usage or trade custom. 5.9.We make no representation or warranty of any kind express or implied statutory or otherwise regarding the availability of the Website or that it will be timely or error-free, that defects will be corrected, or that the Website or the server that makes it available are free of viruses or bugs. 5.10.We will not be responsible or liable to you for any loss of content or material uploaded or transmitted through the Website and we accept no liability of any kind for any loss or damage from action taken in reliance on material or information contained on the Website. 5.11.We cannot guarantee and cannot be responsible for the security or privacy of the Website and any information provided by you. 5.12.You must bear the risk associated with the use of the internet. In particular, we will not be liable for any damage or loss caused by a distributed denial-of-service attack, any viruses, trojans, worms, logic bombs, keystroke loggers, spyware, adware or other material which is malicious or technologically harmful that may infect your computer, peripheral computer equipment, computer programs, data or other proprietary material as a result of your use of the Website or you downloading any material posted or sold on the Website or from any website linked to it. 5.13.We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them. 5.14.We reserve the right to disclose such information to law enforcement authorities as we reasonably feel is necessary should you breach this agreement.5.13.6.Use of the Website6.1.You are permitted to use the Website and the material contained in it only as expressly authorised by us and in accordance with these terms and conditions, as may be amended from time to time without notice to you. 6.2.We provide access and use of the Website on the basis that we exclude all representations, warranties and conditions to the maximum extent permitted by law. 6.3.We reserve the right to: 6.3.1.Make changes to the information or materials on this Website at any time and without notice to you. 6.3.2.Temporarily or permanently change, suspend or discontinue any aspect of the Website, including the availability of any features, information, database or content or restrict access to parts of or the entire Website without notice or liability to you or any third party. 6.3.3.Refuse to post material on the Website or to remove material already posted on the Website 6.4.You may not use the Website for any of the following purposes: 6.4.1.Disseminating any unlawful, harassing, libellous, abusive, threatening, harmful, vulgar, obscene, or otherwise objectionable material.6.4.2.Transmitting material that encourages conduct that constitutes a criminal offence, results in civil liability or otherwis.e 6.4.3.Breaching any applicable local, national or international laws, regulations or code of practice.6.4.4.Gaining unauthorised access to other computer systems.6.4.5.Interfering with any other person’s use or enjoyment of the Website.6.4.6.Breaching any laws concerning the use of public telecommunications networks.6.4.7.Interfering with, disrupting or damaging networks or websites connected to the Website.6.4.8.Utilisation of data mining, robots or similar data gathering and extraction tools to extract (whether once or many times) for re-utilisation of any substantial parts of the Website.6.4.9.To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation.Formatted: Indent: Left: 0.65”, No bullets ornumbering

6.4.10.To create and/or publish your own database that features all or substantial parts of the Website.6.4.11.Making, transmitting or storing electronic copies of materials protected by copyright without the prior permission of the owner.6.5.In addition, you must not: 6.5.1.Knowingly introduce viruses, trojans, worms, logic bombs, keystroke loggers, spyware, adware or other material which is malicious or technologically harmful to the Website 6.5.2.Attempt to gain unauthorised access to the Website, the server on which the Website is stored or any server, computer or database connected to it.6.5.3.Attack the Website via a denial-of-service attack or a distributed denial-of service attack.6.5.4.Damage or disrupt any part of the Website, any equipment or network on which the Website is stored or any software used for the provision of the Website.6.6.A breach of this clause may be a criminal offence under the Computer Misuse Act 1990. We may report any such breach to the relevant law enforcement authorities and disclose your identity to them. In the event of such a breach, your right to use the Website will cease immediately. 7.Suspending or terminating your access7.1.We reserve the right to terminate or suspend your access to the Website immediately and without notice to you if: 7.1.1.You fail to make any payment to us when due.7.1.2.You breach the terms of these terms and conditions (repeatedly or otherwise).7.1.3.You are impersonating any other person or entity.7.1.4.When requested by us to do so, you fail to provide us within a reasonable time with sufficient information to enable us to determine the accuracy and validity of any information supplied by you, or your identity.7.1.5.We suspect you have engaged, or about to engage, or have in anyway been involved, in fraudulent or illegal activity on the Website.8.Linking to the Website8.1.You must not create a link to the Website from another website, document or any other source without first obtaining our prior written consent. 8.2.Any agreed link must be: 8.2.1.To the Website’s homepage.8.2.2.Established from a website or document that is owned by you and does not contain content that is offensive, controversial, infringes any intellectual property rights or other rights of any other person or does not comply in any way with the law in the UK and the law in any country from which they are hosted.8.2.3.Provided in such a way that is fair and legal and does not damage our reputation or take advantage of it.8.2.4.Established in such a way that does not suggest any form of association, approval or endorsement on our part where none exists.8.3.We have no obligation to inform you if the address of the Website home page changes and it is your responsibility to ensure that any link you provide to our homepage is at all times accurate. 8.4.We reserve the right to withdraw our consent without notice and without providing any reasons for withdrawal. Upon receiving such notice you must immediately remove the link and inform us once this has been done. also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our Website constitutes a violation of their intellectual property rights, or of their right to privacy.

9.External links9.1.To provide increased value and convenience to our users, we may provide links to other websites or resources for you to access at your sole discretion and risk. You acknowledge and agree that, as you have chosen to enter the linked website we are not responsible for the availability of such external sites or resources, and do not review or endorse and are not responsible or liable in any way, whether directly or indirectly, for: 9.1.1.The privacy practices of such websites 9.1.2.The content of such websites, including (without limitation) any advertising, content, products, goods or other materials or services on or available from such websites or resources 9.1.3.The use which others make of these websites 9.1.4.Any damage, loss or offence caused or alleged to be caused to you, arising from or in connection with the use of or reliance upon any such advertising, content, products, goods, materials or services available on and/or purchased by you from such external websites or resources. our site contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources.10.Limitation of liability and indemnity10.1.Notwithstanding any other provision in these terms and conditions, nothing will affect or limit your statutory rights; or will exclude or limit our liability for: 10.1.1.Death or personal injury resulting from our negligence 10.1.2.Fraud or fraudulent misrepresentation 10.1.3.Action pursuant to section 2(3) of the Consumer Protection Act 1987 10.1.4.Any matter for which it would be unlawful for us to exclude or attempt to exclude our liability.10.2.We will not be liable, in contract or tort (including, without limitation, negligence), or in respect of pre-contract or other representations (other than fraudulent or negligent misrepresentations) or otherwise for the below mentioned losses which you have suffered or incurred arising out of or in connection with the provision of any matter in these terms and conditions, including the use of, or inability to use, the Website or use of or reliance on any content displayed on our site, even if such losses are foreseeable or result from a deliberate breach by us or as a result of any action we have taken in response to your breach: 10.2.1.Any economic losses (including without limitation loss of revenues, profits, contracts, business, revenue or anticipated savings) 10.2.2.Any loss of business opportunity, goodwill or reputation; or 10.2.3.Any special or indirect losses or damages; or 10.2.4.Any loss of data or business interruption; or10.2.5.Wasted management or office time; or10.2.6.Any other loss or damage of any kind.10.3.You agree to fully indemnify, defend and hold us, and our officers, directors, employees and suppliers, harmless immediately on demand, from and against all claims, including but not limited to losses (including loss of profit, revenue, goodwill or reputation), costs and expenses, including reasonable administrative and legal costs, arising out of any breach of these terms and conditions by you, or any other liabilities arising out of your use of this Website or any other person accessing the Website using your personal information with your authority. 10.4.This clause does not affect your statutory rights as a consumer. 11.General11.1.We reserve the right to change the domain address of this Website and any services, products, product prices, product specifications and availability at any time. 11.2.If any provision of these terms and conditions is held by any competent authority to be invalid or unenforceable in whole or in part, the validity of the other provisions in these terms and conditions and the remainder of the provision in question will not be affected. 11.3.All Contracts are concluded and available in English only. Formatted: Rapidocs Numbered 2, Indent:Left: 0.22”, Hanging: 0.43”Formatted: Default Paragraph Font

11.4.If we fail, at any time to insist upon strict performance of any of your obligations under these terms and conditions, or if we fail to exercise any of the rights or remedies to which we are entitled under these termsand conditions, it shall not constitute a waiver of such rights or remedies and shall not relieve you from compliance with your obligations. 11.5.A waiver by us of any default shall not constitute a waiver of any subsequent default. 11.6.No waiver by us of any of these terms and conditions shall be effective unless it is expressly stated to be a waiver and is communicated to you in writing. 12.Governing law and jurisdiction12.1.The Website is controlled and operated in the United Kingdom. 12.2.These terms and conditions will be governed by the laws of England and Wales and you irrevocably agree to submit to the exclusive jurisdiction of the courts of England and Wales. To contact us, please email Thank you for visiting our Website.

Privacy Policy

Privacy Policy Protecting your personal details on our website. Last updated: 159 Mayrch 2015 Madison Sports Group Limited (registered number 08673315), whose registered office is at Caxton House, Old Station Road, Loughton, Essex IG10 4PE, knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. This notice describes our privacy policy and forms part of our website terms and conditions (‘Website Terms’). By accepting our Website Terms or by visiting (‘the Website’) you are accepting and consenting to the practices described in this Privacy Policy.The Website is brought to you by Madison Sports Group Limited. Madison Sports Group Limited believes it is important to protect your Personal Data (as defined in the Data Protection Act 1998) and we are committed to giving you a personalised service that meets your needs in a way that also protects your privacy. This policy explains how we may collect Personal Data about you. It also explains some of the security measures we take to protect your Personal Data, and tells you certain things we will do and not do. You should read this policy in conjunction with the Website Terms. When we first obtain Personal Data from you, or when you take a new service or product from us, we will give you the opportunity to tell us if you do or do not want to receive information from us about other services or products (as applicable). You can normally do this by ticking a box on an application form or contract. You may change your mind at any time by emailing us at the address below. Some of the Personal Data we hold about you may be ‘sensitive personal data’ within the meaning of the Data Protection Act 1998, for example, information about your health or ethnic origin. For the purpose of the Data Protection Act 1998, the data controller is Madison Sports Group Limited[COMPANY NAME] of Caxton House, Old Station Road, Loughton, Essex IG10 4PE[ADDRESS]. 1.Collecting Information We may collect Personal Data about you from a number of sources, including the following: 1.1.From you when you agree to take a service or product from us, in which case this may include your name, address, email address and phone number, contact details, date of birth, personal description and photographs, how you will pay for the product or service, financial and credit card information and your bank details. 1.2.From you when you contact us with an enquiry or in response to a communication from us, in which case, this may tell us something about how you use our services. 1.3.From documents that are available to the public and from other sources, such as the electoral register and other webisites. may automatically collect technical information during each of your visits to our Website, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform and information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.2.Using Your Personal Information 2.1.Personal Data about our customers is an important part of our business and we shall only use your Personal Data for the following purposes and shall not keep such Personal Data longer than is necessary to fulfillthese purposes: 2.1.1.To help us to identify you when you contact us. Comment [m1]: Link to Website Terms

2.1.2.To help us to identify accounts, services and/or products which you could have from us or selected partners from time to time. We may do this by automatic means using a scoring system, which uses the Personal Data you have provided and/or any information we hold about you and Personal Data from third party agencies (including credit reference agencies). 2.1.3.To help us to administer and to contact you about improved administration of any accounts, services and products we have provided before, do provide now or will or may provide in the future. 2.1.4.To allow us to carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical and testing information. 2.1.5.To help to prevent and detect fraud or loss. 2.1.6.To allow us to contact you in any way (including mail, email, telephone, visit, text or multimedia messages) about products and services offered by us and selected partners unless you have previously asked us not to do so. 2.1.7.To keep you up to date with our member benefit scheme under which, as part of your membership benefits, we will give you membership information and details of discounts and offers we negotiate from time to time on behalf of our members. If you do not wish to receive this benefit, please write to our Data Protection Manager at the address given in clause 8.1 below. 2.1.8.We may monitor and record communications with you (including phone conversations and emails) for quality assurance and compliance. 2.1.9.We may check your details with fraud prevention agencies. If you provide false or inaccurate information and we suspect fraud, we will record this. 2.2.We will not disclose your Personal Data to any third party except in accordance with this Privacy Policy. 2.3.We may allow other people and organisations to use Personal Data we hold about you in the following circumstances: 2.3.1.If we, or substantially all of our assets, are acquired or are in the process of being acquired by a third party, in which case Personal Data held by us, about our customers, will be one of the transferred assets. 2.3.2.If we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings. 2.3.3.We employ companies and individuals to perform functions on our behalf and we may disclose your Personal Data to these parties for the purposes set out in clause 2.1 or, for example, for fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analysing data, providing marketing assistance, providing search results and links (including paid listings and links) and providing customer service. Those parties are bound by strict contractual provisions with us and only have access to Personal Data needed to perform their functions, and may not use it for other purposes. Further, they must process the Personal Data in accordance with this Privacy Policy and as permitted by the Data Protection Act 1998. From time to time, these other people and organisations to whom we may pass your Personal Data may be outside the European Economic Area. We will take all steps reasonably necessary to ensure that your Personal Data is treated securely and in accordance with this Privacy Policy and the Data Protection Act 1998.2.4.Where you give us Personal Data on behalf of someone else, you confirm that you have provided them with the information set out in this Privacy Policy and that they have not objected to such use of their Personal Data. 2.5.In connection with any transaction which we enter into with you: 2.5.1.We, and other companies in our group, may carry out credit and fraud prevention checks with one or more licensed credit reference and fraud prevention agencies. We and they may keep a record of the search. Information held about you by these agencies may be linked to records relating to other people living at the same address with whom you are financially linked. These records will also be taken into account in credit and fraud prevention checks. Information from your application and payment details of your account will be recorded with one or more of these agencies and may be shared with other organisations to help make credit and insurance decisions about you and members of your household with whom you are financially linked and for debt.