Madison Sports Group | Madison Sports Group
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About Us

Madison Sports Group is a leading promoter of Cycling events. Headquartered in London, our team has extensive experience delivering some of the world’s largest major sports events, including the Olympic and Paralympic Games, the Commonwealth Games, numerous World Cups and the Tough Mudder mass participation series. We create and deliver world class events for athletes, participants and fans all around the World.


Invented in London in 1878, Six Day racing is the ultimate in track cycling meets entertainment:
a fast moving evening of endurance and sprint racing against the backdrop of music, entertainment and a fantastic atmosphere.

The Six Day Series in 2018/19 is  made up of:

Six Day London 23-28 October 2018
Six Day Berlin 24-29 January 2019
Six Day Copenhagen 31 January – 5 February 2019
Six Day Melbourne 7-9 February 2019
Six Day Manchester 22-24 March 2019
Six Day Brisbane 12-14 April 2019




Executive Chairman

Michael is the Executive Chairman of the Madison Sports Group and Managing Partner of Operating Capital Partners LLP, an investment firm that he founded in 2008. OCP invests primarily in private companies – both established and new – and currently has investments in over 25 companies. Prior to founding OCP, Michael oversaw Citigroup’s private equity operations in Europe as Managing Director–Europe for Citigroup Venture Capital from 1999 to 2008. He began his career in the London office of Goldman Sachs International after graduating as a Lauder Fellow with a dual masters MA and MBA degree from The Wharton School at The University of Pennsylvania in 1989.



Chief Executive Officer

James runs the business at Madison Sports Group and has a deep knowledge of sports and events, sponsorship, broadcasting, hospitality and ticketing, Prior to joining Madison Sports Group, James ran the P1 world series of powerboat and jet-ski races, the world’s largest marine Motorsport brand with offices in London, Florida, Mumbai and Kuala Lumpur. Under James‘ stewardship, P1 launched three separate series of races and promoted events in 14 countries across three continents including the world championships in Mumbai, which was broadcast live on ESPN in India and picked up by more than 150 countries worldwide. Prior to joining P1, James spent ten years in the rugby world as Commercial Director of Premiership Rugby’s London Irish and Eastwood Rugby Club, a Premiership club in Sydney. James earned his Masters in Sports Management and Business degrees from the University of Technology, Sydney. James is an Australian national but has lived in London since 2005 and is married with two children.



Head of Business Development

Alastair joined Madison Sports Group in September 2015 as Head of Business Development. Prior to that Alastair was part of the Madison Sports Group Team on an internship basis, helping to convert the initial vision into a cohesive strategy and plan. During the internship, Alastair earned a BSc in International Business Administration from the Rotterdam School of Management faculty of the Erasmus University Rotterdam. Before going to University Alastair worked for the premium cycling travel company, La Fuga where he planned and executed a number of high service level cycling tours around Europe. Alastair moved to La Fuga after having competed as an Elite cyclist in France for four seasons.


Tom Evans

Sales Executive

Alice Pyrgos

Operations assistant


Managing Director - Germany

Valts has been in the events from his early age. Started with musical and cultural events as a kid, moved to an early TV show for kids in teens and eventually became a part of a rock festival soon after starting University. For seven years working for a Radio SWH as the head of regional station, Valts started to dive into world of sports events. From an official track announcer at internation luge and skeleton events, to BMX and athletics. In 2007 he became the head of organising commitee of U16 European Championship Women in basketball and since than has been involved in basketball. Organising various basketball chanpionships untill 2010, when he joined FIBA (International Basketball Federation). For 6 years he was part of a team that developed the big change how European Basketball Championships are organised nowadays. Now he has joined Madison Sports Group to manage the operations in Germany.


Theresa Zabell

CEO Madison Sports Group Spain
Theresa is a two-time Olympic Champion in Sailing, having won gold at Barcelona and Atlanta Games and a five time World Champion. Her post-competing life has seen numerous roles in sport – including prominent roles in the Spanish Olympic Committee, Olympic bids and as a consultant for UNESCO. She now heads up Madison Sports Group’s Spanish efforts, spearheading the planning and delivery of the first Six Day Final which took place at the Palma Arena, Mallorca in March 2017.

Richard Foote

Managing Director - Six Day Australia

Simon Lillistone

Director of Operations


Head of Commercial


Managing Director - Asia Pacific

Liene Miltovica

Office Manager - Berlin

Fuad Merdanovic

Marketing & Communications - Berlin

Bryony Paczy-Smith

Executive Assistant

Adam Banks

Head of finance



JOB TITLE:                     Sales and Marketing Manager


REPORTS TO:                General Manager


LOCATION:                   Six Day Management (Australia) Head Office – Melbourne


DATE:                           May, 2019





Madison Sports Group owns and operates the Six Day Series, an award-winning, global series of professional track cycling events, with races held in London, Berlin, Copenhagen, Melbourne, Manchester and Brisbane. Global Head Office is in London.


This role is an outstanding opportunity for an enthusiastic, hard working and motivated individual to join the Six Day Management (Australia) team and continue their career in the sports / events industry and join a growing, global organisation.



Job purpose


The Sales and Marketing Manager will be involved with the planning and execution of activities relating to commercial activity (namely sponsorship and hospitality) for the Six Day Melbourne and Six Day Brisbane events as well as the overall promotion and building of the Six Day brand in Australia.


The individual will lead in liaising with corporate prospects and clients, working with both the GM and various agencies to ensure the Six Day Australia events are promoted, sold and delivered to a high standard.


The role will also entail working with the Six Day Australia team and other stakeholders in managing relationships and delivering campaigns in relation to marketing, promotions and PR.


Additionally, the Sales and Marketing Manager may be required to work with the Operations Director and agencies to assist in delivering logistical requirements for the event, as well as other administrative duties required from time to time.



Key responsibilities


§  Creating and updating presentations, proposals and other documents delivered to current and prospective clients for Six Day Australia

§  Leading marketing efforts to promote the event sin the territory and build the Six Day brand

§  Liaising directly with current and prospective clients and other stakeholders

§  Closing deals and delivering full scale activation of Partnerships

§  Working with Operations team to deliver key elements of event/s


General responsibilities


§  Compliance with Six Day Australia policies

§  To undertake such other duties as may be reasonably expected

§  To maintain professional conduct at all times




Key relationships

§  General Manager – Australia

§  Marketing agency

§  Madison Sports Group CEO

§  Madison Sports Group Head of Digital and Content

§  Madison Sports Group Director of Operations

§  Official agencies

§  Other staff as required



Scope of job


Monday – Friday and other out of hours times where required, including attendance of Six Day Australia events in Melbourne (7-9 February, 2019) and Six Day Brisbane (12-14 April, 2019).


Person Specification




  • General understanding of sports events, sponsorship and hospitality



  • Experience and knowledge of the cycling market


Technical/work-based skills:


  • Basic understanding of a structured sales approach
  • IT literate – MS office



  • Competent in the creation of structured sales presentations


General skills and attributes:


  • A good communicator, in all forms
  • Ability to work under pressure
  • Good time management




  • Experience in a related sales industry / role




  • University degree, preferably Business, Marketing or similar.


HOW TO APPLY: Send your CV and a covering letter to


Madsion Sports Group_NEG_MONO small

21 Poland Street | London | W1F 8QG

+44 (0) 20 3598 8550