Madison Sports Group | Madison Sports Group
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About Us

Madison Sports Group is a leading promoter of Cycling events. Headquartered in London, our team has extensive experience delivering some of the world’s largest major sports events, including the Olympic and Paralympic Games, the Commonwealth Games, numerous World Cups and the Tough Mudder mass participation series. We create and deliver world class events for athletes, participants and fans all around the World.

Events

Invented in London in 1878, Six Day racing is the ultimate in track cycling meets entertainment: a fast moving evening of endurance and sprint racing against the backdrop of music, entertainment and a fantastic atmosphere.
The Six Day Series in 2017/18 is  made up of:
Six Day London 24-29 October 2017
Six Day Berlin 25-30 January 2018
Six Day Copenhagen 1-6 February 2018

Team

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MICHAEL S. GOLLNER

Executive Chairman

Michael is the Executive Chairman of the Madison Sports Group and Managing Partner of Operating Capital Partners LLP, an investment firm that he founded in 2008. OCP invests primarily in private companies – both established and new – and currently has investments in over 25 companies. Prior to founding OCP, Michael oversaw Citigroup’s private equity operations in Europe as Managing Director–Europe for Citigroup Venture Capital from 1999 to 2008. He began his career in the London office of Goldman Sachs International after graduating as a Lauder Fellow with a dual masters MA and MBA degree from The Wharton School at The University of Pennsylvania in 1989.

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JAMES DURBIN

Chief Executive Officer

James has been the driving force behind P1’s global expansion and commercialisation since joining the company as a consultant in February 2010, before becoming CEO in 2012. P1 is the world’s largest marine motorsport brand with offices in London, Florida, Mumbai and Kuala Lumpur. Under James’ stewardship P1 launched three new race series and promoted events in 14 countries across 3 continents including the recent world championships in Mumbai, which was broadcast live on ESPN in India and picked up by more than 150 countries worldwide. Prior to joining P1, James spent 10 years in the rugby world as Commercial Director of premiership rugby club London Irish and Eastwood Rugby Club, a premiership club in Sydney where James gained his Masters in Sports Management and Business degrees from the University of Technology, Sydney.

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ADRIAN BASSETT

Director Of Marketing & Communications

Adrian has worked in communications for nearly 20 years. After starting his career in the music industry, he worked for several PR agencies in London on high profile sport and consumer campaigns for the likes of O2, McDonalds, Reebok and Wickes. In 2007 Adrian joined the communication team at the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG).
In over five years at LOCOG, he launched and managed some of the biggest consumer campaigns in recent years, including the London 2012 logo, mascots and ticketing. During the Games, he headed up the News Desk – managing a team of paid staff and volunteers to run a 24 / 7 operation liaising with the 6000 accredited media.
Between 2014 and 2015, he was the interim Director of Communications for the British Olympic Association and is now a Director of Outside In Communications, as well as heading up the marketing and communications for Six Day Series.

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ALASTAIR CARR

Head of Business Development

Alastair joined Madison Sports Group in September 2015 as Head of Business Development. Prior to that Alastair was part of the Madison Sports Group Team on an internship basis, helping to convert the initial vision into a cohesive strategy and plan. During the internship, Alastair earned a BSc in International Business Administration from the Rotterdam School of Management faculty of the Erasmus University Rotterdam. Before going to University Alastair worked for the premium cycling travel company, La Fuga where he planned and executed a number of high service level cycling tours around Europe. Alastair moved to La Fuga after having competed as an Elite cyclist in France for four seasons.

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RICHARD FOOTE

Head of Commercial Development

Richard has over 12 years’ experience within the sporting industry. Prior to joining Madison Sports Group in October 2016, he worked in Manchester City’s London office as Senior Business Development Manager, driving commercial revenues through a variety of strategic channels. Previously, Richard has held senior positions in Australia at major rights holders, negotiating deals with global brands within Australian Rules Football, the Australian Grand Prix and the Melbourne Cup Carnival, among many others. Richard holds a double degree in Arts / Business (Marketing).

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SIMON LILLISTONE

Operations Director

Simon joined Madison Sports Group in August 2015 and has since led the delivery of each of our events, pulling together our many stakeholders and partners to create our award winning atmosphere. Simon competed as a cyclist in the Olympic Games in 1988 & 1992, and represented Great Britain at 10 consecutive World Championships. He has a lifetime of sporting experience and has held several senior management positions in the sporting, sports marketing and events industries.  At London 2012 Simon led the delivery of all cycling events in the Olympic and Paralympic Games. Simon built the London 2012 cycling team from its beginning, developing a vision that a whole team could unite around to help them in doing their jobs to Olympic standards. The UCI President acknowledges the success of the cycling team in London: “The London Games were definitely the best of modern times and cycling was definitely one of the highlights of those Games, for a variety of reasons which include the terrific job LOCOG did. In particular you and your team. You can be proud.”  The events were delivered across a total of 6 competition and 1 training venue, with a team of around 100 employed staff, 100 contractors and 2,000 volunteers. Previously Simon led British Cyclings Marketing, Communications & Commercial activity. He was also worked overseas as European Marketing and Sports Marketing Manager for California based Bell Sports / Giro. He also runs his own sports consultancy, sharing his unparalleled experience of sport and complex sporting projects with his clients.

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Stuart Fenton

Head of Digital & Content
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Tom Evans

Sales Executive
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Alice Pyrgos

Marketing assistant
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VALTS MILTOVICS

MANAGING DIRECTOR GERMANY

Valts has been in the events from his early age. Started with musical and cultural events as a kid, moved to an early TV show for kids in teens and eventually became a part of a rock festival soon after starting University. For seven years working for a Radio SWH as the head of regional station, Valts started to dive into world of sports events. From an official track announcer at internation luge and skeleton events, to BMX and athletics. In 2007 he became the head of organising commitee of U16 European Championship Women in basketball and since than has been involved in basketball. Organising various basketball chanpionships untill 2010, when he joined FIBA (International Basketball Federation). For 6 years he was part of a team that developed the big change how European Basketball Championships are organised nowadays. Now he has joined Madison Sports Group to manage the operations in Germany.

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Theresa Zabell

CEO Madison Sports Group Spain
Theresa is a two-time Olympic Champion in Sailing, having won gold at Barcelona and Atlanta Games and a five time World Champion. Her post-competing life has seen numerous roles in sport – including prominent roles in the Spanish Olympic Committee, Olympic bids and as a consultant for UNESCO. She now heads up Madison Sports Group’s Spanish efforts, spearheading the planning and delivery of the first Six Day Final which took place at the Palma Arena, Mallorca in March 2017.

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21 Poland Street | London | W1F 8QG

+44 (0) 20 3598 8550